Meghan Markle has had quite a whirlwind journey to “royalhood” since she first started dating Prince Harry to now that she’s married and expecting their first bundle of joy.
The worldwide attention she got was nothing short of immense as all eyes are on her every public appearance and event she graces.
That said, it is no doubt how she had become one of the most influential fashion personalities of this age that fast, which is a big help to brands as well.
Fashion Inspiration Meets ‘Meghan Effect’
How is this so? The brands find themselves with so many orders after the royals were spotted wearing clothes, shoes, and accessories from their line.
For the former American actress, she had been wowing crowds and experts when it comes to her fashion choices.
People noted how the 37-year-old had been a fan of heels, with some even slamming the Duchess of Sussex for wearing stilettos while she’s well on her third trimester.
You probably see her randomly in flats, all the more sneakers, since she became a member of the royal family.
Markle has always that power to make sales surge and inquiries about the things she dons balloon.
Some brands owe it to her for their successes because after she wears them, they’ll immediately notice improvements in sales, which is oftentimes called the “Meghan Effect.”
This means that the expectant is also making an impact on the fashion industry and it highlights how this opportunity could be used to address some of the world’s greatest problems.
Take a look at that one instance when she wore sneakers – and the world wasn’t blind to ignore that.
Soon enough, people were googling for the brand of the pair she wore while she and husband Prince Harry watched the Invictus Games sailing final last year during the Australia leg of their royal tour.
Photos of the event would show the soon-to-be parents both sporting matching black windbreaker, sneakers, and sunglasses aboard a sailboat.
You may be guilty about searching for the brand of the sneakers but you’re not alone. According to global fashion search Lyst’s latest report that analyzed more than 5 million shoppers on the platform, the V10 sneakers that Markle wore had 113 percent increase in online searches the day after she wore it on Oct. 21, 2018.
The company recently released its Lyst Index for the last four months of 2018 and studied which are the hottest or most in-demand products and brands during the duration.
Lyst takes into consideration page views, engagement, social media mentions, and sales of many online retailers. Markle’s impact didn’t only elicit a barrage of searches, it also made the V10 sneakers the third among the hottest items in women’s fashion.
The said shoes were from a sustainable French brand Veja, which has been worn by multiple celebrities in the past who support the same cause.
Fans also stormed into Veja’s Instagram account, which caused a breakdown. Before Markle’s appearance with the shoes, photos in the social media account only garnered about 1,000 to 3,000 likes, but a picture of the Duchess wearing the sneakers raked in a whopping 20,000 likes.
It looks like the royal has been low-key showing the advocacies she believes in. According to the brand’s site, they make environment-friendly shoes from raw materials.
Most of the time, Markle has been spotted with Aquazzura heels and it’s a little bit of a welcome surprise to finally see her in a $150-sneakers. She wore white sneakers but there are a lot of colorways available at the Veja site.
Other Sustainable Choices
This isn’t the first time Markle has worn something that could be of great help to Mother Nature. She has been a longtime supporter of sustainability if her fashion choices were to be analyzed.
This was especially evident during her autumn royal tour with Prince Harry when she sported flats from Rothy’s, which were actually made from recycled water bottles.
She also stunned in a Reformation striped dress, a brand that’s known for advocating sustainability.
This was also observed in her footwear when they visited New Zealand – she opted to wear an Adidas Stan Smith that was made of vegan leather.
This design was in collaboration with Stella McCartney, who also made the Duchess’ wedding dress and is known to be an advocate of ethical fashion.