Lourdes Leon has joined the beauty world, landing her first makeup campaign as one of the new faces for Make Up For Ever’s latest launch of HD Skin Powder Foundation.
The 26-year-old budding singer and model, also known as Lola or Lolahol, sports a neutral-toned brown catsuit in her campaign images and video that focuses on the foundation’s neutral tones.
Her long brown hair is styled sleek and straight to draw attention to her makeup. In the promotional material, Leon poses with the new powder foundation, as if applying the formula to her face.
While her overall look is neutral and natural, she adds a pop of color to her eyes with icy blue eyeliner on her lower waterline. Her lips are coated with a nude shade that matches her French manicure.
In the campaign images and video, Leon can be seen wearing a neutral-toned brown catsuit, allowing the neutral tones of the foundation to take the spotlight. Her long brown hair is styled sleek and straight to not detract from the makeup on her face.
Additionally, her “Mom” and “Dad” tattoos, for Madonna and Carlos Leon, respectively, and her butterfly tattoos over her heart are showcased in the photos. The new powder formula comes in 38 shades and offers 24 hours of blurring, mattifying, and comfort.
Lourdes was born in Los Angeles, California on October 14, 1996. Her parents’ relationship was short-lived, and they split up shortly after her birth. She spent most of her childhood in New York City with her mother, attending the private school Convent of the Sacred Heart, where she was reportedly an excellent student.
Growing up, Lourdes was always in the public eye due to her mother’s fame and her own high-profile appearances, including accompanying her mother on tour and attending red-carpet events.
However, Madonna has always been protective of her children’s privacy and has made an effort to shield them from the media as much as possible. Despite her mother’s superstardom, Lourdes has remained relatively down-to-earth, with a low-key social media presence and a passion for fashion and beauty.
She has also pursued a career in modeling and has appeared in several campaigns, as well as walking the runway for various designers during New York Fashion Week. Along with Lourdes, singer Gianni Mae and actress Guan Xiaotong are also featured in the new global campaign.
In addition to her makeup campaign, Leon has been making waves in the fashion industry. Most recently, she walked in Luis De Javier’s show during New York Fashion Week and wore a fiery-red mini dress with pointy devil horns on her chest.
During Luis De Javier’s show at New York Fashion Week, Leon donned a daring red mini dress with devil horns on her chest. To complete the look, she wore a black denim hat with horns and yellow and red accents, finished with a “D” front and center.
Her knee-high socks and stilettos were also in a matching shade of scarlet, with cherry red lips and nails.
At the Grammys, she channeled Jessica Rabbit in a red ponte jersey crystal-embellished gown by AREA, accessorized with a matching Judith Leiber bag, Gianvito Rossi heels, and chunky jewelry. Her dark hair was styled sleek and straight with a modern center part, while her bleached brows added to the bold statement.