Brown is being revived. Brunette tones, ranging from deep chocolate to buttery caramel, have returned from fashion exile to become one of the year’s most popular colours. The hue appears to have rehabilitated its public image and become a staple in the homes and clothes of celebrities, models, designers, and influencers. Generation Z is also on board.
Given the current trend for minimalism and natural beauty, it’s no surprise that this natural tone has been embraced on both the runways and the streets. The entire brown spectrum is on trend, from dark chocolate to light sand. Unlike other dark neutrals, it’s simple to combine different shades of brown in one outfit. Add one piece to your wardrobe, or go all out in brown. Here are the pieces you should add to your wardrobe rotation right now.
Brown feels more indulgent than black, from earthy to rich and luxurious, and there is a shade to flatter every skin tone, from Dark Chocolate to Adobe. Brown is nostalgic for those who wore it when it was trendy in the 1990s, but the shades are more complex and exciting this year. It is a color associated with dependability and stability, which most people seek after living with uncertainty for an extended period of time.
There is also scientific evidence as to why brown is so closely associated with comfort. Brown is a calming color because it increases tryptophan (which is associated with sleep and our immune systems) and serotonin levels (linked to mood). Brown usually makes us feel warm and settled, reminding us of our connections to the earth, home, and family.
Luscious brown worn from head to toe is eye-catching, or brown can serve as a warm neutral, providing an earthy balance to more vibrant tones such as green quartz, Ibiza blue, or fuchsia. Black worked in the past, but it no longer feels genuine. Brown is an alternative with a friendly, grounded demeanor.
Hailey Bieber taking over the brown fashion trend
Hailey Bieber wore two slinky dresses from Saint Laurent’s spring 2023 collection on two consecutive nights last weekend. The model made the case for brown fall dresses everywhere, tackling the traditionally tricky color with great sartorial success. Bieber’s first Saint Laurent gown was an ab-baring cutout silhouette with a twisted strapless bustline, proving that showing a little skin is always in style.
Bieber chose a slinky mock-neck brown gown that elegantly grazed the floor for her second gown, accessorizing with chunky gold bangles and strappy sandals. This pair of dresses, like her street-style formula of everyday wardrobe essentials mixed in with trendier items, drew a lot of attention.
According to Bieber, an autumnal brown dress can be dressed up with sparkly jewels and high heels just as easily as it can be dressed down with a pair of fall boots for a casual yet cool daytime look. The model is also clearly on to something when it comes to transitioning cutouts and bodycon silhouettes from summer to fall.