The comedic mastermind behind the long-running sitcom “It’s Always Sunny in Philadelphia,” Rob McElhenney, is taking his talents beyond the screen. He’s recently launched More Better Industries, a multifaceted company poised to make waves in the entertainment and sports industries.
More Better Industries is a comprehensive entity encompassing three distinct divisions: More Better Productions, More Better Advisory, and More Better Ventures. Each division plays a specific role in furthering McElhenney’s creative vision.
Building a Production Powerhouse for More Better Productions
More Better Productions focuses on film, television, and documentary content creation. Currently, they have over thirty projects in various stages of development, showcasing a diverse range of genres and platforms. The impressive roster of collaborators includes established names like Larry David, Elliot Page, and Nzingha Stewart.
The productions encompass both scripted and unscripted content, with a particular focus on sports themes. This focus aligns with the success of “Welcome to Wrexham,” the acclaimed docuseries chronicling McElhenney and Ryan Reynolds’ purchase of Wrexham AFC, a Welsh football club. The series recently garnered an Emmy Award for Best Unstructured Reality Program, solidifying its place in the documentary world.
More Better Productions recently made a noteworthy debut at the Sundance Film Festival with their pilot, “Me/We,” an official selection in the Episodic Pilot Showcase. McElhenney himself co-wrote the pilot alongside Keyonna Taylor. Leading the charge at More Better Productions is Jackie Cohn, a seasoned television executive with experience working on hit shows like “Severance,” “In the Dark,” and “High Desert” during her tenure at Ben Stiller’s Red Hour Films.
Strategic Growth and Brand Building: More Better Advisory
More Better Advisory offers a unique set of services, including consulting, brand partnership development, and creative marketing solutions. Their current projects include ongoing work with Wrexham AFC, and a noteworthy collaboration with Ally Bank to bring the Wrexham AFC Women’s team to the United States for the first time.
The advisory arm also extends its expertise to Four Walls, the Irish American whiskey brand co-founded by McElhenney, his “Always Sunny” co-stars Glenn Howerton and Charlie Day, and CEO Casey McGrath. More Better Advisory secured Series A financing for this venture, with investors including Kevin Durant’s 35 Ventures and baseball legend Chase Utley. Announcements about partnerships with other sports teams and leagues are expected soon. Kelsey Trainor, who previously held positions as in-house counsel for Abrams Media and vice president of business and legal affairs for a sports-betting media startup, spearheads the advisory division.
Strategic Investments for the Future: More Better Ventures
More Better Ventures rounds out the company, focusing on strategic investments in the sports and entertainment realm. These investments will support the goals and endeavors of the other two divisions within More Better Industries.
A Thriving Present and Exciting Future
The launch of More Better Industries comes at a pivotal time for McElhenney. “It’s Always Sunny in Philadelphia” is gearing up for its record-breaking 18th season, while the third season of “Welcome to Wrexham” is slated to premiere in April. Additionally, “Mythic Quest,” the Apple TV+ comedy series co-created and starring McElhenney, is preparing for its fourth season.
With More Better Industries, Rob McElhenney is expanding his creative influence. By combining content creation, strategic partnerships, and targeted investments, More Better Industries is poised to become a major player in the ever-evolving entertainment and sports landscape.
